Themed ‘Adapt, Embrace & Lead’ the 3-day conference amassed rave reviews. We went one step further than a standard virtual event – creating a 3D experience made the event much more exciting for attendees and, we’re guessing, provided great ROI for their sponsors too by creating tangible booths for attendees to visit. By allowing attendees to feel like they were at a physical event, we empowered the ICAI Abu Dhabi chapter to successfully connect with the industry experts, bring attendees together and provide an unforgettable and novel experience for them.